The Lazarus Effect
I saw part of this ad this morning on TV and ran to find out more. This brilliant campaign, The Lazarus Effect by (RED), calls attention to how so little can do so much. 40¢ a day is all it takes for a person affected with HIV to have the medicine they need to survive. Tune into HBO or Youtube on May 24 for the premiere of the Lazarus Effect film.
With (40¢) I got 1/2 a bag of sour patch kids.
What did you get?