The Lazarus Effect

I saw part of this ad this morning on TV and ran to find out more. This brilliant campaign, The Lazarus Effect by (RED), calls attention to how so little can do so much. 40¢ a day is all it takes for a person affected with HIV to have the medicine they need to survive. Tune into HBO or Youtube on May 24 for the premiere of the Lazarus Effect film.

With (40¢) I got 1/2 a bag of sour patch kids.
What did you get?


  1. wow, that is really cool. i will be on the lookout for more. (and i am the biggest spaz when it comes to my dog so i COMPLETELY understand. i thought gracie might have kidney issues months ago and i was sure she was going to die and was a wreck until i discovered she was okay. nuts).

  2. This is so wonderful...thank you for sharing....

    Giveaway by Beth Cosner Designs is up on my site. Do come visit and spread the word!

    Art by Karena

  3. Wow, that is an effective campaign! brilliant and so powerful. Thanks for bringing awareness!

  4. Thank you for sharing! We all need to know this! I will definitely share this with others



  5. amazing way to put things in perspective!

  6. I love the way they presented this. It hits on the fact that we take for granted s much when so little could save lives. Thanks for sharing!


    p.s. I answered your questions in a side note at the bottom of my last post! Check it out if you want. It helped me when I thought about it. Also, is a great site to contact if you want to do a giveaway or a product review for compensation. Just email them and it's almost guaranteed they will be up for it.

  7. LOVE THIS! LOVE THIS! LOVE THIS!! i want to repost it on the blog this week. will link back to you!!

    thanks for sharing this!!

    for $.40 i got 1/10 of a chai tea latte.

  8. WOW! That was such an amazing message. Thanks for spreading the word!

  9. Thanks so much for sharing.
    Thanks for making us see this. <3

  10. What a great perspective this sets. Thanks for sharing! Posts like this are so great.

    :) Marcie

  11. Amazing. I love how in tune you are to the important events of the world. Thank you for sharing.

  12. it is an amazing commercial... i stare at it every time it's on TV


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