Free (Awesome) Music
Want people to buy your clothes/stuff? Give them free music!
It's pretty awesome when companies understand the way we operate. If you want us to be a part of (and create) your culture and identity, you've got to give us some perks. Urban Outfitters gets it. How? Go to http://lstn.urbanoutfitters.com. Not only can you listen to 8 playlists of 25 songs each, the most recent two are all free to download via iTunes (yes, 50 free songs). I would use exclamation points here, but I think you get how awesome it is.
Anyway, most of the music is completely unheard of, but who doesn't like getting in on the good stuff when they're unknown? Right. And if you don't find yourself nodding your head at this proposition, especially you need new music.